**What to pay.** Wild Turkey 101 is $78 at Dan Murphy's this week. It usually sells around $73, and across what we have seen it has run from $70 to $78, so this week it sits at the top of its own range rather than beyond it. Worked out per standard drink that is about $2.80, with roughly 28 standard drinks in the bottle. A pour at home lands well under a pint at the pub, which runs about $13, or $6.28 a standard drink.
The point. Here is the thing worth knowing before you reach for it. Hand a Wild Turkey 101 drinker an Eagle Rare 10 and they get about 92% of what they already like. Hand an Eagle Rare 10 drinker a Wild Turkey 101 and they would pay only 79% of what their own bottle costs, marking it down mostly for being stronger. Two bottles, one swap, and it only really carries in one direction.
What its neighbours' drinkers would pay. Start with what the drinkers of the bottles nearest it would pay for a Wild Turkey 101, each beginning from what they pay for their own. Their answers run from $73 to $78. The Eagle Rare 10 drinker sits at the top of that: about $78, which is 79% of what their own bottle costs, marked down for being stronger and younger than theirs. Turn it around and a Wild Turkey 101 drinker puts an Eagle Rare 10 at about 92% of their own, marked down for being lighter in strength and older than theirs. At $78 this week, Wild Turkey 101 sits inside what those drinkers would give for it.
1/A price guide for Eagle Rare 10 and the three bourbons nearest it: what each usually sells around, the range we've seen, and what a pour costs this week. Eagle Rare 10 usually sells around $99. It is a big, oak-driven bourbon, sweet with maple and toffee at first, then firm mint and dry resinous oak — one for drinkers who like it bold.
2/Side by side, usual price to this week:
3/Three of the four sit at their everyday price this week: Eagle Rare 10 at $99, 1792 Small Batch at $84, Old Virginia 12 at $79 for members. Wild Turkey 101 is $78, a little over the $73 it usually sells around, so if you are not in a hurry it tends to come back under that. The low ends of two ranges were Father's Day prices: Eagle Rare 10 at $85, 1792 Small Batch at $78. Each one here lands under a pint at the pub per standard drink — a pint is about $13, near $6.28 a drink. Like it bold and oaky? Eagle Rare 10: yes. After toasted nuts and warm baking spice, 1792: yes. Want a rich vanilla-and-oak sipper, Old Virginia 12: yes. Chasing balance and an easy mixer, Wild Turkey 101: yes.
Wild Turkey 101: cotton candy and campfire smoke on the nose, clove and cinnamon across the palate, muted brown sugar on the finish. Hand it to an Eagle Rare 10 drinker and they'd pay 79% of their own bottle, docking it for the strength. More in this week's piece.
Pour one after work: Wild Turkey 101 runs about $2.80 a standard drink at home, where a pint at the pub sits near $6.28. Easy sipping for the balance-and-spice crowd. More on it in this week's piece.
Wild Turkey 101 is $78 at Dan Murphy's this week, and it usually sells around $73, so I'd read it as a guide. I like it poured slow: campfire smoke, cinnamon, a run of baking spice easing into muted brown sugar. More on it in this week's piece.
Wild Turkey 101 costs $8 more a bottle than Woodford Reserve this week. But at 50.5% against 43.2%, it's the cheaper drink: $2.80 a standard drink against $2.93. The group, per standard drink: Wild Turkey 101 — $2.80 Maker's Mark 46 — $2.85 Woodford Reserve — $2.93 Rare Breed — $3.41 Kentucky Spirit Single Barrel — $5.25 Every one lands under a pint at the pub, about $6.28 a standard drink. After the proof and the baking spice, start with the 101; after creamy vanilla and soft wheat, the 46; after leather, honey and tobacco, the Kentucky Spirit pour is the one.
Ever had a bourbon swerve from nuts into spice? 1792 Small Batch opens on toasted walnuts and pecans, then smoked hatch chiles arrive with cinnamon, orange and crème brûlée, pepper back for the finish. $83 for members at Dan Murphy's this week. More in this week's piece.
Like 1792 Small Batch? Wild Turkey 101 gives a 1792 Small Batch drinker about 89% of what it does, for 88% of the price, at $73. Cinnamon, campfire smoke, easy sipping. More on 1792 Small Batch in this week's piece.
I asked around the bottles sitting closest to 1792 Small Batch, and their drinkers landed between $67 and $84 for it, each starting from what they pay for their own. At $83 for members it sits inside that spread. I've laid it all out in this week's piece on 1792 Small Batch.
A pour of 1792 Small Batch at home runs about $2.99 a standard drink. The same measure at the pub, where a pint holds around two, lands closer to $6.28. At $83 the bottle gives you about 28 standard drinks. More on it in this week's piece.
I'm in it for the toasted walnuts up front, then that odd, lovely spice that creeps in behind them. That's when I pour 1792 Small Batch. It's $83 for members at Dan Murphy's this week, and it usually sells around $84. More on it in this week's piece.
I had Eagle Rare 10 pegged as a 10-year-old, but it drinks like bourbon in its mid teens. Maple and toffee up front, then firm mint and dried fruit, finishing long and spicy with cinnamon and oak. One for anyone who likes it bold. $90 for members. More in this week's piece.
At $81, Old Virginia 12 hands an Eagle Rare 10 drinker about 95% of what the Eagle Rare 10 gives, for 90% of its price, with vanilla, caramel and dried fruit running through it. Worth a pour while you read this week's piece on Eagle Rare 10?
Hand a 1792 Small Batch drinker an Eagle Rare 10 and they'd pay 87% of what their own bottle costs, with the dried fruit and dry oak doing the pulling. The full read on Eagle Rare 10 is in this week's piece. Pour one and see where you land.
I kept coming back to the oak on the Eagle Rare 10. Firm, leathery, one for drinkers who like their bourbon bold. At home that's $3.62 a pour; a pint at the pub is $6.28 a drink. Which sits better with you? More on it in this week's piece.
Eagle Rare 10 is $90 for members at Dan Murphy's this week, a touch under the $94 it usually sells for. At home that's about $3.62 a standard pour, under a pint at the pub for what drinks like a mid-teens bourbon. More on it in this week's piece.
Like Eagle Rare 10? The 1792 Small Batch gives one of its drinkers about 93% of what the Eagle Rare 10 does, for 92% of the price, $83 for members. Toasted walnuts and a warm, gentle spice, one for the bold-bourbon drinker. More in this week's piece. Which would you pour?
Jim Beam Black Extra-Aged is $52 this week, where it usually sells around $53. The nose is caramel, vanilla and oak; the palate smooth and rounded with toffee and oak spice; the finish lingers on caramel and vanilla. Snap it up at $51 or under.
Smoked hatch chiles in a bourbon. 1792 Small Batch opens on toasted walnuts, then a lovely spice arrives and stays: cinnamon, caramel, a peppery finish. $83 for members at Dan's. One for drinkers who like a little heat with the sweet. More in this week's piece.
Fond of 1792 Small Batch but keen to keep a few dollars in your pocket? Wild Turkey 101, $70, gives you about 89% of what 1792 Small Batch does for 84% of the price. Cotton candy, campfire smoke and a parade of baking spices. More on 1792 Small Batch in this week's piece.
Ask the drinkers of the bottles sitting closest to 1792 Small Batch what they'd pay for it, and the answers land between $67 and $87. At $83 for members, it settles right inside that band. The full story's in this week's piece.
1792 Small Batch works out at about 28 standard drinks a bottle, so a pour at home sits near $2.99, while a pint at the pub is about $6.28 a standard drink. Pour one and see how it sits; there's more in this week's piece on 1792 Small Batch.
1792 Small Batch is $83 for members at Dan Murphy's this week. It usually sells around $86. A quiet week for it. The full read is in this week's piece.
Which is the cheaper drink? 1792 Small Batch costs $2 more a bottle than Old Virginia 12, but at 46.9% against 43% it's the cheaper drink: $2.99 a standard drink against $3.41. Per standard drink: • 1792 Small Batch — $2.99, toasted walnuts and a warm, lovely spice • Old Virginia 12 — $3.41, vanilla, caramel, gentle oak • Eagle Rare 10 — $3.62, bold and minty with plenty of oak All three come in under a pint at the pub ($6.28). Take your pick.
Well-aged bourbon runs through all three, and Eagle Rare 10 wears it boldest: ten on the label, mid-teens in the glass, maple and toffee giving way to firm mint and dry resinous oak. One for oak lovers. Eagle Rare 10, $90 for members. More in this week's piece.
Pour yourself an Eagle Rare 10, and Old Virginia 12 gets you about 95% of the way there — caramel, vanilla, a touch of dried fruit — for 90% of the price, at $81. If the Eagle Rare's your usual pour, there's more on it in this week's piece.
Hand a 1792 Small Batch drinker an Eagle Rare 10 and they'd pay 89% of what their own bottle costs, about $74 against the $83 they'd spend on their own. Close enough you might wonder which way you'd lean yourself. More on the Eagle Rare 10 in this week's piece.
Eagle Rare 10 works out to $3.62 a standard drink poured at home, with about 25 in the bottle. A pint at the pub sits closer to $6.28 for the same measure. The fuller look at Eagle Rare 10 is in this week's piece.
Eagle Rare 10 is $90 for members at Dan Murphy's this week, and it usually sells around $99. A big bourbon: maple and toffee give way to firm mint, polished leather and dry oak, with a long, spicy finish. Pour one and see what you make of it. More in this week's piece.
Like Eagle Rare 10? 1792 Small Batch, $83 for members, gives an Eagle Rare 10 drinker about 93% of what the Eagle Rare 10 does, for 92% of the price, with toasted walnuts, pecans and a spice that's just lovely. More on Eagle Rare 10 in this week's piece.
Wild Turkey 101 is $78 this week, about 22% under the going rate for its features, which comes to $100. Price its strength, age, name and style the way the rest of the range at Dan Murphy's is priced, and that is where the going rate lands.
What does Eagle Rare 10 usually cost, and is this week any different? This is a quick price guide: what Eagle Rare 10 and the two bourbons closest to it usually sell for, the range we've seen, and what a standard drink works out to this week. The numbers are in the table below, read against this week's prices.
| bottle | region | latest ticket | read | window price | CE 360° mean | premium | shelf rank | per std drink | drink rank | content |
|---|---|---|---|---|---|---|---|---|---|---|
| 1792 Small Batch Bourbon Whiskey | Kentucky | $83.99 | observed | $77.47 | $72.50 | 6.4% | #28 of 44 | $3.03 | #19 of 39 | 39 |
| Angels Envy Bourbon | Kentucky | $97.99 | observed | $89.60 | $68.07 | 24.0% | #41 of 44 | $3.82 | #27 of 39 | 3 |
| Basil Hayden's Kentucky Straight Bourbon Whiskey | Kentucky | $72.99 | observed | $79.99 | $78.49 | 1.9% | #14 of 44 | $3.08 | #20 of 39 | 2 |
| Blanton's Original Private Reserve Single Barrel Bourbon | Kentucky | $152.99 | observed | $152.99 | $128.53 | 16.0% | #38 of 44 | $5.96 | #34 of 39 | 3 |
| Blanton's Single Barrel Gold Edition Kentucky Straight Bourbon | Kentucky | $202.99 | observed | $202.99 | $166.13 | 18.2% | #40 of 44 | $7.14 | #36 of 39 | 2 |
| Blanton's Single Barrel Special Reserve Kentucky Straight Bourbon | Kentucky | $132.99 | observed | $132.99 | $109.57 | 17.6% | #39 of 44 | $6.02 | #35 of 39 | 3 |
| Blanton's Straight From The Barrel Bourbon | Kentucky | $303.99 | observed | $303.99 | $212.03 | 30.3% | #42 of 44 | $8.18 | #37 of 39 | 3 |
| Buffalo Trace Bourbon 1L | Kentucky | $89.99 | observed | $59.50 | $58.92 | 1.0% | #5 of 44 | $2.69 | #10 of 39 | 2 |
| Buffalo Trace Bourbon 700mL | Kentucky | $57.85 | observed | $56.95 | $56.46 | 0.9% | #3 of 44 | $2.62 | #8 of 39 | 4 |
| Buffalo Trace Single Barrel | Kentucky | $94.99 | observed | $88.66 | $85.20 | 3.9% | #21 of 44 | $3.00 | #18 of 39 | 2 |
| Bulleit Rye Small Batch Frontier Whiskey | Kentucky | $59.99 | observed | $79.99 | $77.51 | 3.1% | #19 of 44 | $2.41 | #5 of 39 | 2 |
| Eagle Rare 10 Year Old Kentucky Straight Bourbon Whiskey | Kentucky | $98.99 | observed | $90.00 | $81.25 | 9.7% | #31 of 44 | $3.98 | #28 of 39 | 36 |
| Elijah Craig Small Batch Bourbon | Kentucky | $86.99 | observed | $71.00 | $69.54 | 2.1% | #16 of 44 | $3.21 | #23 of 39 | 2 |
| Ezra Brooks Kentucky Straight Bourbon | Kentucky | $69.99 | observed | $69.99 | $68.80 | 1.7% | #13 of 44 | — | — | 0 |
| Four Roses Bourbon Whiskey | Kentucky | $68.99 | observed | $60.00 | $58.72 | 2.1% | #18 of 44 | $3.12 | #22 of 39 | 2 |
| Hogs 3 Kentucky Straight Bourbon Whiskey | Kentucky | $61.99 | observed | $59.99 | $59.00 | 1.6% | #11 of 44 | $2.44 | #6 of 39 | 2 |
| Jim Beam Black Ext Age Bourbon | Kentucky | $74.99 | observed | $64.39 | $62.29 | 3.3% | #20 of 44 | $2.38 | #4 of 39 | 2 |
| Jim Beam Black Extra-Aged Kentucky Straight Bourbon Whiskey | Kentucky | $51.95 | observed | $54.90 | $53.74 | 2.1% | #17 of 44 | $2.35 | #2 of 39 | 4 |
| Jim Beam Devil's Cut Kentucky Straight Bourbon Whiskey | Kentucky | $60.99 | observed | $62.00 | $58.46 | 5.7% | #25 of 44 | $2.72 | #11 of 39 | 2 |
| Jim Beam White Label Bourbon | Kentucky | $134.99 | observed | $48.80 | $48.28 | 1.1% | #6 of 44 | $2.64 | #9 of 39 | 2 |
| Jim Beam White Label Kentucky Straight Bourbon Whiskey 1.125L | Kentucky | $78.99 | observed | $49.12 | $48.58 | 1.1% | #7 of 44 | — | — | 0 |
| Jim Beam White Label Kentucky Straight Bourbon Whiskey 1L | Kentucky | $64.95 | observed | $46.87 | $46.49 | 0.8% | #2 of 44 | — | — | 1 |
| Knob Creek Kentucky Straight Bourbon Small Batch | Kentucky | $119.99 | observed | $99.00 | $90.95 | 8.1% | #29 of 44 | $4.35 | #29 of 39 | 2 |
| Maker's Mark 46 Kentucky Straight Bourbon Whisky | Kentucky | $73.99 | observed | $75.00 | $70.49 | 6.0% | #27 of 44 | $2.85 | #15 of 39 | 3 |
| Maker's Mark Bourbon Whisky | Kentucky | $81.95 | observed | $56.00 | $55.24 | 1.4% | #9 of 44 | $2.60 | #7 of 39 | 2 |
| Maker's Mark Kentucky Straight Bourbon Whisky | Kentucky | $56.90 | observed | $56.95 | $56.29 | 1.2% | #8 of 44 | — | — | 0 |
| Michter's US 1 Kentucky Straight Bourbon Whiskey | Kentucky | $138.99 | observed | $138.99 | $122.28 | 12.0% | #34 of 44 | $5.51 | #33 of 39 | 2 |
| Michter's US 1 Straight Rye Whiskey | Kentucky | $120.99 | observed | $120.99 | $105.99 | 12.4% | #35 of 44 | $5.17 | #31 of 39 | 2 |
| Nelson County Kentucky Straight Bourbon Whiskey | Kentucky | $68.99 | observed | $46.89 | $46.47 | 0.9% | #4 of 44 | $2.36 | #3 of 39 | 2 |
| Old Rip Van Winkle 10 Year Old 107 Proof Bourbon Whiskey | Kentucky | $900.00 | observed | $900.00 | $542.63 | 39.7% | #43 of 44 | $30.46 | #38 of 39 | 2 |
| Old Rip Van Winkle 12 Year Old Special Reserve | Kentucky | $1,000.00 | observed | $933.33 | $547.78 | 41.3% | #44 of 44 | $37.39 | #39 of 39 | 2 |
| Old Virginia 12 Year Old Kentucky Straight Bourbon Whiskey | Kentucky | $80.99 | observed | $80.99 | $70.69 | 12.7% | #36 of 44 | $3.33 | #24 of 39 | 20 |
| Old Virginia 6 Year Old Kentucky Straight Bourbon Whiskey | Kentucky | $60.99 | observed | $52.00 | $51.29 | 1.4% | #10 of 44 | $2.76 | #12 of 39 | 4 |
| Traveller Whiskey | Kentucky | $81.99 | observed | $81.99 | $77.86 | 5.0% | #23 of 44 | $2.78 | #13 of 39 | 2 |
| WILD TURKEY BOURBON RARE BREED | Kentucky | $109.99 | observed | $109.99 | $93.70 | 14.8% | #37 of 44 | $3.41 | #25 of 39 | 3 |
| Weller Special Reserve Wheated Bourbon | Kentucky | $96.99 | observed | $90.52 | $85.49 | 5.5% | #24 of 44 | $3.08 | #21 of 39 | 2 |
| Wild Turkey 101 Kentucky Straight Bourbon Whiskey | Kentucky | $77.99 | observed | $69.95 | $65.85 | 5.9% | #26 of 44 | $2.80 | #14 of 39 | 24 |
| Wild Turkey Kentucky Spirit Single Barrel Bourbon Whiskey | Kentucky | $156.99 | observed | $146.52 | $129.89 | 11.3% | #33 of 44 | $5.25 | #32 of 39 | 3 |
| Wild Turkey Kentucky Straight Bourbon Whiskey 81 proof 1Litre | Kentucky | $76.95 | observed | $74.00 | $72.50 | 2.0% | #15 of 44 | $3.44 | #26 of 39 | 2 |
| Wild Turkey Kentucky Straight Bourbon Whiskey 81p | Kentucky | $50.95 | observed | $50.95 | $50.66 | 0.6% | #1 of 44 | $2.28 | #1 of 39 | 2 |
| Wild Turkey Kentucky Straight Rye Whiskey | Kentucky | $74.99 | observed | $74.99 | $73.73 | 1.7% | #12 of 44 | $2.90 | #16 of 39 | 2 |
| Woodford Reserve Double Oaked Kentucky Straight Bourbon Whiskey | Kentucky | $111.99 | observed | $111.99 | $99.48 | 11.2% | #32 of 44 | — | — | 0 |
| Woodford Reserve Kentucky Straight Bourbon Whiskey | Kentucky | $69.95 | observed | $70.00 | $66.57 | 4.9% | #22 of 44 | $2.93 | #17 of 39 | 3 |
| Yellowstone Kentucky Straight Select Bourbon | Kentucky | $111.99 | observed | $111.99 | $101.28 | 9.6% | #30 of 44 | $4.36 | #30 of 39 | 2 |