1/Glenmorangie The Quinta Ruban 14 is $147 this week. Price its age, name, strength and wine-cask fruit the way the rest of the range at Dan Murphy's is priced, and you get $233. That is about 37% under the going rate for its features.
2/What goes into that $233? Age is the biggest part at 35%, then the name on the label at 26%, strength at 17%, and the wine-cask fruit at 8%. The marzipan, cherry pie and dark chocolate the reviews note sit inside that small last line.
3/The going rate prices age, name and strength. What it cannot see is the rye and herbal spice, the citrus, and the green tea this whisky is strongest in. None of the features that set the $233 carries a price for the thing it does best.
4/Want to spend more? Glenfiddich 18 is $175, with oak, fresh apple and Christmas-pudding spice. It gives a Quinta Ruban drinker about 78% of what this one does. At $5.79 a standard drink against the pub's $6.28, the Quinta Ruban is a yes; the 18, a yes for a fuller Speyside.
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