1/The Singleton of Dufftown 12 is $69 this week. Price its age, strength, name and style the way the rest of Dan Murphy's range is priced, and you get about $94. So it sits about 26% under the going rate for its features.
2/What makes up that $94? Mostly its age, at 66%. Then being a single malt, 16%. Strength adds another 12%, and a touch of sherry and dried fruit, 5%.
3/Its own drinker weights the same features differently: age 61%, being a single malt 35%. Age leads both. The drinker leans harder on the single malt name than the going rate does, and lighter on everything else.
4/The Glenlivet 12 is $76 this week and gives a Singleton drinker about 99% of what this bottle does. More is not always better. At $3.12 a standard drink against the Glenlivet's $3.44, both pour for under a $13 pint. A yes either way.
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