1/Price Glenfiddich 14 Bourbon Reserve the way the rest of the range at Dan Murphy's is priced, by its age, strength, name and style, and you land near $150. This week it is $113 for members, about 25% under the going rate for its features.
2/What makes up that $150? Age does most of the work at 48%, then the name on the label at 25%, strength at 15%, and being a single malt the last 10%. Four things, and age is nearly half of them.
3/Here is what the going rate can't see. Age, name, strength and style carry no price for flavour, and tropical fruit is what Glenfiddich 14 Bourbon Reserve is strongest in. Its best note sits outside the $150 altogether.
4/Spend more and Glen Moray 18 is $164 this week, giving a Glenfiddich 14 Bourbon Reserve drinker about 86% of what they already have. More is not always better. The Glenfiddich runs $4.76 a standard drink, under a $13 pint at the pub. Both are a yes, the Glenfiddich clearer.
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