1/The biggest thing you pay for in Talisker 10 is its age: 35% of the going rate. Then strength at 26%, the name on the label 25%, being a single malt 14%. Price those features the way Dan Murphy's prices everything else, and they come to $119.
2/This week it's $92 for members, about 23% under that $119. That works out to $3.64 a standard drink, with around 25 in the bottle. A pint at the pub runs about $6.28 a standard drink, so a pour at home sits under that.
3/None of those features carries a price for what Talisker 10 is strongest in: peat smoke and sea air. Under the smoke there's a sweet, pear-like note, with heather, moor and a crack of black pepper on the finish. The going rate can't see any of it.
4/A stand-in that costs more? Ledaig 10 is $99 for members and gives a Talisker 10 drinker about 99% of what it does: earthy peat, honeyed vanilla, a bracing edge, $3.87 a standard drink. More is not always more. For smoke with a sweet edge, pour either this week.
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