Scotch at Dan Murphy's, priced every Thursday. Lagavulin 16 and the ten bottles that define it.
Dan Murphy's · week of 2026-11-05
vintage 2026-11-05.1
operator tier
production build · main@940a5be

From the Tamdhu desk · Thread · what-youre-paying-for · 2026-10-29

What you're paying for: Tamdhu 12

mergedmay_publish truequality passsite_publish falseprices: 2 price claim(s) verified live

1/Tamdhu 12 is $98 for members this week, about 20% under the going rate for its features, $123. The going rate prices its age, sherry, strength and single malt build the way Dan Murphy's prices the rest of its whisky.

2/What makes up that $123? Age is the biggest share at 42%, sherry and dried fruit 26%, strength 17%, being a single malt 13%. Its reviews bear that out: dry sherry and hazelnut on the nose, sweeter sherry, cinnamon and banoffee pie, a tannic oak finish.

3/Its own drinker ranks those same features differently: age 35%, sherry and dried fruit 32%, being a single malt 25%. For the people who buy it, sherry sits almost level with age, where the going rate leans harder on the years in the cask.

4/Aberlour 12 Double Cask is $105 for members and gives a Tamdhu 12 drinker about 98% of what the Tamdhu does, from bourbon and sherry casks rather than oloroso alone. More is not always better. For oloroso sherry, the Tamdhu; for brighter orange and apple, the Aberlour.

Sources

  • Prices at Dan Murphy's as of 2026-10-29 (29 October 2026); vintage 2026-10-29.1; bottles: Tamdhu 12 Year Old Single Malt Scotch Whisky 700mL, Aberlour 12 Year Old Double Cask Single Malt Scotch Whisky 700mL.
  • going rate for Tamdhu 12's features: $123 (hedonic.hedonic_price)
  • Tamdhu 12's price against its going rate (under): 20% (hedonic.ticket_vs_hedonic_pct)
  • Tamdhu 12 price this week: $98 (price.ticket)
  • share of the going rate: age: 42% (hedonic.drivers)
  • share of the going rate: sherry and dried fruit: 26% (hedonic.drivers)
  • share of the going rate: strength: 17% (hedonic.drivers)
  • share of the going rate: being a single malt: 13% (hedonic.drivers)
  • what a Tamdhu 12 drinker values: age: 35% (self_ledger)
  • what a Tamdhu 12 drinker values: sherry and dried fruit: 32% (self_ledger)
  • what a Tamdhu 12 drinker values: being a single malt: 25% (self_ledger)
  • Aberlour 12 Double Cask for a Tamdhu 12 drinker: 98% (stand_ins.alternatives.share_of_ref)
  • Aberlour 12 Double Cask price this week: $105 (price.ticket)
  • Tamdhu 12 per standard drink: $4.13 (price.ticket / standard drinks)
  • Aberlour 12 Double Cask per standard drink: $4.75 (price.ticket / standard drinks)
  • a pint at the pub, per standard drink (about $13 a pint, about 2 standard drinks): $6.28 (PUB_PINT)
  • a pint at the pub: $13 (PUB_PINT)
  • THE POINT (fixed: keep its figures): Tamdhu 12 is $98 for members this week: about 20% under the going rate for its features, $123.
  • Tamdhu 12: standard drinks in the bottle: about 24
  • Aberlour 12 Double Cask: standard drinks in the bottle: about 22
  • under a pint at the pub, per standard drink: Tamdhu 12 and Aberlour 12 Double Cask
  • over a pint at the pub, per standard drink: none

Omissions

None recorded.

Notes for reviewer

None recorded.

Frontmatter as merged
{
 "date": "2026-10-29",
 "title": "What you're paying for: Tamdhu 12",
 "angle": "what-youre-paying-for",
 "shape": "thread",
 "masthead": "the-whisky-desk",
 "status": "draft",
 "may_publish": true,
 "generator": "new",
 "artefact_id": "2026-10-29-cycle/what-youre-paying-for/tamdhu-12-year-old-single-malt-scotch-whisky-700ml-aberlour--30178c",
 "grounded_on": "2026-10-29.1",
 "subjects": [
  "Tamdhu 12 Year Old Single Malt Scotch Whisky 700mL",
  "Aberlour 12 Year Old Double Cask Single Malt Scotch Whisky 700mL"
 ],
 "claims": [
  {
   "item": "Tamdhu 12 Year Old Single Malt Scotch Whisky 700mL",
   "kind": "price",
   "value": 98,
   "basis": "member",
   "stockcode": "829404"
  },
  {
   "item": "Aberlour 12 Year Old Double Cask Single Malt Scotch Whisky 700mL",
   "kind": "price",
   "value": 105,
   "basis": "member",
   "stockcode": "792092"
  }
 ],
 "score": 1300,
 "news": [
  {
   "item": "Aberlour 12 Year Old Double Cask Single Malt Scotch Whisky 700mL",
   "trigger": "member_offer",
   "pct": 7.1,
   "member": 105,
   "list": 112.99
  }
 ],
 "seed": 3212378442,
 "plan_n": 142,
 "plan_day": "Fri",
 "plan_source": "derived from the article",
 "writer": "claude -p --output-format json",
 "tries": 2,
 "passed_on_try": 2,
 "needs_a_person": false,
 "checks": {
  "required facts": true,
  "no invented reason": true,
  "Australian spelling": true,
  "machine habits": true,
  "proofread": true,
  "reluctance": true,
  "post plan": true,
  "no causal claims": true,
  "invented flavours": true,
  "swap reasons": true,
  "banned words": true,
  "length": true,
  "comparisons": true,
  "numbers traced": true,
  "like for like": true
 },
 "audience": "public",
 "written_by": "model",
 "site_publish_share": false,
 "site_share_pct": 50,
 "verified_at": "2026-10-29T10:49:29.000Z",
 "verified_by": "etl/price_verify.py",
 "verified_prices": {
  "792092": {
   "value": 105,
   "basis": "member"
  },
  "829404": {
   "value": 98,
   "basis": "member"
  }
 },
 "verification_note": "2 price claim(s) verified live",
 "quality_gate": "pass",
 "gated_at": "2026-10-29T10:49:29.000Z",
 "site_publish": false,
 "quality_notes": "new generator: 15 of 15 checks passed"
}