1/What are you paying for in a bottle of Talisker 10? Price its age, strength, name and style the way Dan Murphy's prices everything else, and its features come to $134. It's $92 for members this week, about 32% under that going rate.
2/What makes up that going rate? The name on the label is 33% of it, age another 32%, strength 23%, and being a single malt 12%. Four features, each priced the way everything else is.
3/What the going rate can't see is peat smoke and sea air, and that's what Talisker 10 is strongest in: a sweet pear note under the smoke, cracked black pepper on the finish, heather and sweet seaweed. None of those four features carries a price for it.
4/After more smoke? Lagavulin 8 is $99 this week and gives a Talisker 10 drinker about 96% of what the Talisker does. At $3.73 a standard drink to Talisker's $3.64, both under a $13 pint's $6.28. Talisker 10 for the pepper-and-pear drinker; Lagavulin 8 if the shore calls louder.
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