1/What are you paying for in Craigellachie 23? Price its age, name, strength and style the way the rest of the whisky at Dan Murphy's is priced, and you land near $376. It's $780 this week, about 107% over that going rate.
2/That $376 is mostly four things. Age is the biggest part at 44%, then the name on the label at 34%, strength at 12%, and being a single malt at 6%. Each feature carries a price the rest of the whisky already sets.
3/A Craigellachie 23 drinker weights it differently: age at 64%, the name at 18%, being a single malt at 10%. Same features, weighted differently. Age counts for more with the drinker, the name for less.
4/More is not always better. Dalmore 21 Malt is $990 this week and returns a Craigellachie 23 drinker about 73% of what their own bottle does. Per pour at home that's $30.70 a standard drink against $42.68 for the Dalmore. Both earn a yes, just from different drinkers.
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