1/What are you paying for in a bottle? Price The Glenlivet 12's age, strength, name and style the way Dan Murphy's prices its other whisky, and the features come to $94. It's $79 this week, about 16% under that going rate.
2/Of that $94, most sits in the age, at 60%. Being a single malt accounts for 18%, its strength 12%, and the name on the label the last 9%. Four features, each priced the way the rest of the whisky is, and age alone carries more than half.
3/None of those four features carries a price for what the glass is strongest in: orchard fruit and malt. The pineapple and mandarin, the lily and rose petal, the soft creamy malt beneath, the going rate can't see any of it, though it sits in every pour.
4/The Deveron 12, $90 this week, gives a Glenlivet drinker about 100% of what the Glenlivet does: soft peaches, apple blossom, a dry oaky finish. Per standard drink that's $4.07 against $3.56, both under a pint at the pub. More isn't always more. Either way, a yes.
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