1/The supermarket bourbons hold the value end; the Van Winkles sit furthest from fair. Forty-eight bottles, all priced live at Dan Murphy's today. Two names anchor the cheap side. The pricey side reaches a full thousand dollars.
2/I pulled the Bourbon shelf once more today. Against the read two weeks ago, 36 of 48 bottles sit at a new price or a new 360° zone — 75% of them. So this is current data, not a rerun of what I posted last time.
3/Here is the method. I compare each sticker price to the consensus its own ten-seat jury sets, written as the premium on top. Every bottle prices above its mean, so the "nearest" ones are simply the least inflated, not something cheap to grab.
4/Nearest to fair: Wild Turkey and Buffalo Trace. Wild Turkey 81p at $51, scarcely above its jury at well under 1%. Buffalo Trace at $58, the litre $90. Basil Hayden's $80 and High West American Prairie $50 fill out the honest group, all within roughly 2%.
5/Collect every review across this shelf and the vocabulary settles on rye, cornbread, leather, cherry, with a line of tobacco and baking spice running under it. That is the aggregate Bourbon signature across 37 reviews. It describes no individual bottle named above.
6/Pricey end: Whipper Snapper Upshot, Australian "whiskey", $100, near 50% over. Two Old Rip Van Winkles, $900 and the 12yo $1000, each near 43%. Blanton's SFTB $304. Gentleman Jack, Tennessee, $66. Soundest honest Bourbon looks like the $51 Wild Turkey. Miss one? Your local?
| End | Item | Price | Gap % | Priced |
|---|---|---|---|---|
| Hot 1 | Wild Turkey Kentucky Straight Bourbon Whiskey 81p 700mL | $51 | +0.45% | observed 2026-10-15 |
| Hot 2 | Buffalo Trace Bourbon 700mL | $58 | +0.56% | observed 2026-10-15 |
| Hot 3 | Buffalo Trace Bourbon 1L | $90 | +0.65% | observed 2026-10-15 |
| (hot) | Basil Hayden's Kentucky Straight Bourbon Whiskey 700mL | $80 | +1.87% | observed 2026-10-15 |
| (hot) | High West Distillery American Prairie Bourbon Whiskey 700mL | $50 | +2.15% | observed 2026-10-15 |
| Cold 1 | Whipper Snapper Upshot Australian Whiskey 700mL | $100 | +50.12% | observed 2026-10-15 |
| Cold 2 | Old Rip Van Winkle 10 Year Old 107 Proof Bourbon Whiskey 700mL | $900 | +43.67% | observed 2026-10-15 |
| Cold 3 | Old Rip Van Winkle 12 Year Old Special Reserve 750mL | $1000 | +42.74% | observed 2026-10-15 |
| (cold) | Blanton's Straight From The Barrel Bourbon 700mL | $304 | +34.90% | observed 2026-10-15 |
| (cold) | Jack Daniel's Gentleman Jack Tennessee Whiskey 700mL | $66 | +22.56% | observed 2026-10-15 |
None recorded.
Whole Shelf, scope Bourbon (whisky_style), vintage 2026-10-15.1, pack whisky_style-bourbon-aggregate.json. Gap basis PERCENTAGE; ce_gap_pct=(price−CE 360° mean)/price×100, each bottle's premium over its own CE 360° consensus; 'hot'=smallest premium (least over fair value), 'cold'=largest. No bottle sits below its own mean, so 'hot' is not a bargain or a discount. 'Hot'/'cold' are value labels only, never velocity or trend. Coverage 48 of 48 priced live in the 2026-10-15 harvest (100%). The shelf is a whisky-style aggregate, so it carries some Australian and Tennessee 'bourbon-style' entries alongside the Kentucky straights; they are presented as the data classifies them. Repeat scope: last led 2026-10-01-whole-shelf-bourbon.md 14 days earlier — CHANGED (36 of 48 bottles moved price or 360° zone, 75%, bar 10%), so it may lead again and the post states what changed. Sources holds the stored top/bottom notable-mover cut, not the full 48-bottle ranking.
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