From the front page · Thread · The whole shelf · 2026-10-01

A wall of Jack Daniel's holds the fair-value end of the US shelf

mergedmay_publish truequality passsite_publish trueprices: 10 price claim(s) verified live

1/The US shelf opens on a wall of Jack Daniel's. Four JD tickets sit closest to their own 360° jury number, with the plain Old No.7 across three bottle sizes. All 40 American bottles priced live at Dan Murphy's this Thursday — the whole shelf. 14 of 40 moved since our last look.

2/How I'm reading it: each price against the fair value its own ten-seat jury hands that bottle, in percent. Across a shelf this wide, from $55 to $900, percent carries better than dollars. Nothing on it dips under its own mean, so the near end is "least over", never a discount.

3/The least-over end, all live. Jack Daniel's Old No.7 at $73 (1L), barely 0.14% past its jury. The 1.136L at $95, 0.18%. The 1.75L at $154, 0.21%. Same whiskey, three sizes, all but sitting on their number. A plain Tennessee pour priced like it has nothing to hide.

4/The words behind the shelf, pooled off its own reviews, country-wide: rye and corn up front, cola and caramel, a seam of oak, then earth and sawdust underneath. That's what American whiskey tastes like in aggregate. A picture of the shelf, not a note on any one bottle in it.

5/The dear end. High West American Prairie at $50 runs about 47% over its own mean — the widest gap, and a live price, not a stale one. Jack Daniel's Single Barrel at $117 sits near 37%. Then Old Rip Van Winkle 12 at $1,000, around 29% over even its own lofty number.

6/So the tidy read: a shelf where the everyday pours price honest and the allocated bottles ask for a story. The least-over end is all Jack Daniel's. First US pour in the trolley tonight — the $73 Old No.7, or the $80 Basil Hayden's a half-percent back?

Sources

Coverage: 40 of 40 members priced live in the 2026-10-01 harvest (100%) — grounding.coverage (n_observed/n_members).
Price band $54.90–$899.99, median $87.50; scope-average CE 360° mean ≈ $104.37 — grounding.price_band, grounding.ce_360_mean_avg.
Shelf character words (country-level, parent-relative, pooled over 32 reviews): rye, corn, cola, caramel, oak, earth, sawdust — grounding.words (noise tokens "develops", "bananas", "tortillas" dropped). No per-bottle tasting notes are asserted; the words describe the shelf, not any one bottle.
Cool-down (decision 15): USA (country): led 2026-09-10-whole-shelf-usa.md 21 day(s) earlier — CHANGED, may lead again; the piece must say what changed: 14 of 40 bottles changed price or 360° zone (35%; the bar is 10%) (2026-09-10.r to 2026-10-01.1)

End	Item	Price	Gap %	Priced
Hot 1	Jack Daniel's Old No.7 Tennessee Whiskey 1L	$73	+0.14%	observed 2026-10-01
Hot 2	Jack Daniel's Old No.7 Tennessee Whiskey 1.136L	$95	+0.18%	observed 2026-10-01
Hot 3	Jack Daniel's Old No.7 Tennessee Whiskey 1.75L	$154	+0.21%	observed 2026-10-01
(hot)	Jack Daniel's Gentleman Jack Tennessee Whiskey 1L	$107	+0.43%	observed 2026-10-01
(hot)	Basil Hayden's Kentucky Straight Bourbon Whiskey 700mL	$80	+0.54%	observed 2026-10-01
Cold 1	High West Distillery American Prairie Bourbon Whiskey 700mL	$50	+46.68%	observed 2026-10-01
Cold 2	Jack Daniel's Single Barrel Select Tennessee Whiskey 700mL	$117	+37.01%	observed 2026-10-01
Cold 3	Old Rip Van Winkle 12 Year Old Special Reserve 750mL	$1000	+29.05%	observed 2026-10-01
(cold)	Old Rip Van Winkle 10 Year Old 107 Proof Bourbon Whiskey 700mL	$900	+29.04%	observed 2026-10-01
(cold)	Jack Daniel's Gentleman Jack Tennessee Whiskey 700mL	$66	+20.87%	observed 2026-10-01

Omissions

None recorded.

Notes for reviewer

Hook leads on the genuine members (the four Jack Daniel's tickets at the fair-value end); no pipeline quirk narrated in the post.
Jack Daniel's Old No.7 appears at three sizes in the Hot cut and Gentleman Jack appears at both ends (1L near-fair, 700mL cold). This is the real ranking, not a dedup miss — flagged here for a quick sanity check against the pack.
Cool-down count stated in post 1 as "14 of 40 moved"; the verbatim decision-15 line (35% vs the 10% bar) is carried in Sources.
Old Rip Van Winkle 12 shown as $1,000 in post 5 prose and $1000 in the table, matching the brief's rounded whole-dollar figure.

Format note

Whole Shelf, scope USA (country), vintage 2026-10-01.1, pack country-usa-aggregate.json. Gap basis PERCENTAGE; ce_gap_pct=(price−CE 360° mean)/price×100, each bottle's premium over its own CE 360° consensus; 'hot'=smallest premium (least over fair value), 'cold'=largest. No bottle sits below its own mean, so 'hot' is not a bargain. 'Hot'/'cold' are value labels only, never velocity or trend. Coverage 40 of 40 priced live in the 2026-10-01 harvest (100%). Sources holds the stored top/bottom notable-mover cut, not the full ranked shelf.

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source file: drafts/2026-10-01-whole-shelf-usa.md