1/Maker's Mark at $58, Weller Special Reserve at $100, Ezra Brooks at $70: Kentucky's everyday bourbon sits within a percent or two of what its own CE 360 jury reckons it is worth. Thirty-eight bottles checked today, the mass-market core priced about right.
2/None of that hot end is a discount, mind. It is the wall of familiar names the market has settled on a fair number for. Yellowstone Select ($112) and a second Maker's size ($83) round it out.
3/The shelf drinks the way the words read: honey and toffee, cornbread, leather, a curl of mint and tobacco off the reviews. Straightforward Kentucky, and mostly priced straight.
4/The steep end is the allocated stuff. Old Rip Van Winkle 10-year and 12-year both sit at $900, each better than a quarter over their juries' number. Blanton's Straight From The Barrel ($304) and Wild Turkey Kentucky Spirit ($157) follow on percentage.
5/So Kentucky is honest in the middle and dear at the trophy shelf, where the hunt sets the price, not the pour. Everyday call, the $58 Maker's or the $70 Ezra Brooks? (Dan Murphy's, this Thursday.)
2026-08-06-replay/whole-shelf/kentucky-region-631b41, vintage 2026-08-06.r. Gap basis: percentage.Whole Shelf, Kentucky (region), vintage 2026-08-06.r. Gap basis percentage. Coverage 38 of 38 members priced live (100%). ce_gap_pct is each bottle's premium over its own CE 360 mean; 'hot' is closest to fair value, not a bargain. Sources holds the ranked cut.
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"date": "2026-08-06T00:00:00.000Z",
"title": "Kentucky's everyday bourbon is priced fair; Pappy is the tax",
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"verified_by": "etl/price_verify.py (harvest sidecar danmurphys_whisky_products_2026-08-06.normalised.csv, as of 2026-08-06)",
"verification_note": "Weller Special Reserve Wheated Bourbon 7: no Stockcode resolved for this name; Yellowstone Kentucky Straight Select Bou: no Stockcode resolved for this name; Ezra Brooks Kentucky Straight Bourbon 70: no Stockcode resolved for this name; Maker's Mark Bourbon Whisky 1L: no Stockcode resolved for this name; Maker's Mark Kentucky Straight Bourbon W: no Stockcode resolved for this name; Old Rip Van Winkle 10 Year Old 107 Proof: no Stockcode resolved for this name; Old Rip Van Winkle 12 Year Old Special R: no Stockcode resolved for this name; Blanton's Straight From The Barrel Bourb: no Stockcode resolved for this name; Wild Turkey Kentucky Spirit Single Barre: no Stockcode resolved for this name; WILD TURKEY BOURBON RARE BREED 700ML: no Stockcode resolved for this name",
"quality_gate": "pass",
"gated_at": "2026-09-27T05:07:31.000Z",
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"quality_notes": "soft template-structure: structure 'p2 p3 p2 p3 p3' shared with 4 whole-shelf draft(s)"
}