1/Strip the American shelf down to bourbon-labelled bottles and just eighteen remain. Even the fairest of them carries a few percent over its own CE 360 jury: Buffalo Trace at $58, Jim Beam Black at $53, Early Times Gold at $58.
2/Bourbon as a category runs a shade dearer than the mass-market Kentucky shelf, because the cohort is narrower. Wild Turkey Longbranch ($67) and Basil Hayden's ($80) fill out the honest end, all under a tenth over fair.
3/The words are pure bourbon: caramel and vanilla, oak and char, leather, brown sugar. Sweet and woody, and priced about where the profile sits.
4/The steep end is the usual allocated suspects and one oddity. The two Old Rip Van Winkle bottles at $900 top it, both more than a quarter over; Jim Beam Pineapple ($56), a flavoured outlier, comes third-steepest, with Woodford Double Oaked ($105) close behind.
5/So the bourbon shelf is small, fair through the middle, and steep only where the allocation hunters gather. Everyday bourbon, the $58 Buffalo Trace or the $53 Jim Beam Black? (Dan Murphy's, this Thursday.)
2026-08-06-replay/whole-shelf/bourbon-whisky-style-ccd938, vintage 2026-08-06.r. Gap basis: percentage.Whole Shelf, Bourbon (whisky_style), vintage 2026-08-06.r. Gap basis percentage. Coverage 18 of 18 members priced live (100%). ce_gap_pct is each bottle's premium over its own CE 360 mean; 'hot' is closest to fair value. Sources holds the ranked cut.
{
"date": "2026-08-06T00:00:00.000Z",
"title": "Bourbon is a small shelf: fair in the middle, hunted at the top",
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"claims": [
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{
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{
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{
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{
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{
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},
{
"item": "Old Rip Van Winkle 12 Year Old Special Reserve 750mL",
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},
{
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"item": "Jim Beam Pineapple 700mL",
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{
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{
"item": "Wild Turkey Kentucky Spirit Single Barrel Bourbon Whiskey 750mL",
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},
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"item": "Wild Turkey Kentucky Spirit Single Barrel Bourbon Whiskey 750mL",
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},
{
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},
{
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],
"subjects": [
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"verified_at": "2026-09-27T05:07:31.000Z",
"verified_by": "etl/price_verify.py (harvest sidecar danmurphys_whisky_products_2026-08-06.normalised.csv, as of 2026-08-06)",
"verification_note": "Buffalo Trace Bourbon 700mL: no Stockcode resolved for this name; Early TimesGold 700ml: no Stockcode resolved for this name; Jim Beam Black Extra-Aged Kentucky Strai: no Stockcode resolved for this name; Wild Turkey Wild Turkey Longbranch Kentu: no Stockcode resolved for this name; Basil Hayden's Kentucky Straight Bourbon: no Stockcode resolved for this name; Old Rip Van Winkle 10 Year Old 107 Proof: no Stockcode resolved for this name; Old Rip Van Winkle 12 Year Old Special R: no Stockcode resolved for this name; Jim Beam Pineapple 700mL: no Stockcode resolved for this name; Wild Turkey Kentucky Spirit Single Barre: no Stockcode resolved for this name; Woodford Reserve Double Oaked Kentucky S: no Stockcode resolved for this name",
"quality_gate": "pass",
"gated_at": "2026-09-27T05:07:31.000Z",
"site_publish": false,
"quality_notes": "soft template-structure: structure 'p2 p2 p2 p2 p3' shared with 1 whole-shelf draft(s)"
}