Whyte & Mackay Original Whisky 700mL. One outline per editorial type: what each would say about this bottle this week. Outlines are placeholders, not published pieces. This bottle also has its own page with its price history and its ten nearest.
| Editorial type | Salience | Picked | Outline |
|---|---|---|---|
| Article | 0.09 | An article on Whyte & Mackay Original leads with its ticket of $54 against a peer median of $55, 1% under. It has been $54 for all 13 weeks of its window. Its strongest flavour factor is peat & maritime. It is a multi-regional blend at 40% ABV. | |
| Compare the pair | 0.48 | The engine's nearest neighbour to Whyte & Mackay Original ($54) is McAllister Scotch ($66). McAllister Scotch is $12 dearer; the pair piece asks what the extra buys. The engine's indifference price for McAllister Scotch against it is $54; the ticket is $12 over. Both are multi-regional blends. | |
| Divergence take | 0.51 | By attributes alone Tomintoul Peated is Whyte & Mackay Original's 13th nearest bottle; once price is counted the engine puts it 173rd. Tickets: $54 against $90. Its peers' median is $55, so it sits 1% under them. | |
| Hot 21 / Cold 21 | 0.87 | yes | Whyte & Mackay Original is 11th on this week's Hot 21: $54 against a fair value of $54, 1% over. Across the whole shelf it ranks 262nd hottest of 323. Its peers' median is $55, so it sits 1% under them. |
| KB position | 0 | Whyte & Mackay Original is the only Whyte & Mackay bottle on the shelf, at $54, so the brand has no price band to hold a position on. It is a multi-regional blend at 40% ABV. Its peers' median is $55, so it sits 1% under them. | |
| Price raid | 0 | Whyte & Mackay Original holds at $54 for the 14th week running: no price move to report. It has been $54 for all 13 weeks of its window. Its peers' median is $55, so it sits 1% under them. | |
| Similarity surprise | 0.5 | The engine's 3rd nearest bottle to Whyte & Mackay Original, a multi-regional blend, is Monkey Shoulder 1L, a multi-regional blend. Tickets: $54 against $98. 15 of its 20 nearest differ from it in country or style. Its peers' median is $55, so it sits 1% under them. | |
| The whole shelf | 0.03 | On the Multi-Regional Blend shelf of 27 bottles Whyte & Mackay Original is 23rd hottest: $54 against a fair value of $54, 1% over. The shelf's median ticket is $79. Its peers' median is $55, so it sits 1% under them. | |
| Value pick | 0 | None of Whyte & Mackay Original's ten nearest neighbours is $5 cheaper: at $54 it is the value end of its own neighbourhood. The nearest, McAllister Scotch, is $66. The engine's indifference price for McAllister Scotch against it is $54; the ticket is $12 over. |