The Deveron 12 Year Old Single Malt Scotch Whisky 700mL. One outline per editorial type: what each would say about this bottle this week. Outlines are placeholders, not published pieces. This bottle also has its own page with its price history and its ten nearest.
| Editorial type | Salience | Picked | Outline |
|---|---|---|---|
| Article | 0.09 | An article on The Deveron 12 Year Old leads with its ticket of $91 against a peer median of $97, 6% under. In its 13-week window that is level with its high (earlier weeks: low $90, high $91). It is a 12-year-old Highlands single malt at 40% ABV. | |
| Compare the pair | 0.04 | The engine's nearest neighbour to The Deveron 12 Year Old ($91) is Tomatin 12YO ($90). The Deveron 12 Year Old is $1 dearer; the pair piece asks whether the extra is earned. The engine's indifference price for Tomatin 12YO against it is $91; the ticket is $1 under. | |
| Divergence take | 0.2 | By attributes alone Tomintoul 16 Years Old is The Deveron 12 Year Old's 20th nearest bottle; once price is counted the engine puts it 105th. Tickets: $91 against $132. Its peers' median is $97, so it sits 6% under them. | |
| Hot 21 / Cold 21 | 0.21 | The Deveron 12 Year Old is on neither the Hot 21 nor the Cold 21 this week: $91 against a fair value of $85, 7% over, which ranks 216th hottest of 323 bottles. Its peers' median is $97, so it sits 6% under them. | |
| KB position | 0 | The Deveron 12 Year Old is the only Deveron bottle on the shelf, at $91, so the brand has no price band to hold a position on. It is a 12-year-old Highlands single malt at 40% ABV. Its peers' median is $97, so it sits 6% under them. | |
| Price raid | 0 | The Deveron 12 Year Old holds at $91 for the 3rd week running: no price move to report. In its 13-week window that is level with its high (earlier weeks: low $90, high $91). Its peers' median is $97, so it sits 6% under them. | |
| Similarity surprise | 0.19 | The engine's 10th nearest bottle to The Deveron 12 Year Old, a Highlands single malt, is Bushmills 10 Year Old, a Northern Ireland single malt. Tickets: $91 against $72. 1 of its 20 nearest differ from it in country or style. | |
| The whole shelf | 0.24 | On the Highlands shelf of 38 bottles The Deveron 12 Year Old is 29th hottest: $91 against a fair value of $85, 7% over. The shelf's median ticket is $129. Its peers' median is $97, so it sits 6% under them. | |
| Value pick | 0.56 | For The Deveron 12 Year Old at $91, the closest cheaper neighbour is Glenmorangie Original 12 Year Old at $74: $17 less, 19% of the ticket. The engine ranks it 10th of the ten nearest. 1 of the ten are cheaper by $5 or more. |