Johnnie Walker Black Ruby Blended Scotch Whisky 700mL. One outline per editorial type: what each would say about this bottle this week. Outlines are placeholders, not published pieces. This bottle also has its own page with its price history and its ten nearest.
| Editorial type | Salience | Picked | Outline |
|---|---|---|---|
| Article | 0.99 | yes | An article on Johnnie Walker Black Ruby leads with its ticket of $53 against a peer median of $90, 41% under. In its 13-week window that is a new low (earlier weeks: low $63, high $70). It is a multi-regional blend at 40% ABV. |
| Compare the pair | 0.98 | yes | The engine's nearest neighbour to Johnnie Walker Black Ruby ($53) is Johnnie Walker Blue Label 700mL ($230). Johnnie Walker Blue Label 700mL is $177 dearer; the pair piece asks what the extra buys. Both are multi-regional blends. Its peers' median is $90, so it sits 41% under them. |
| Divergence take | 0.8 | By attributes alone Bunnahabhain 12 Year Old is Johnnie Walker Black Ruby's 13th nearest bottle; once price is counted the engine puts it 240th. Tickets: $53 against $99. Its peers' median is $90, so it sits 41% under them. | |
| Hot 21 / Cold 21 | 0.51 | Johnnie Walker Black Ruby is on neither the Hot 21 nor the Cold 21 this week: $53 against a fair value of $66, 20% under, which ranks 318th hottest of 323 bottles. Its peers' median is $90, so it sits 41% under them. | |
| KB position | 0.94 | Johnnie Walker Black Ruby is the cheapest of Johnnie Walker's 14 bottles at $53. The brand's band runs $53 to $325, median $92, a statistic. A position piece checks that band against what the knowledge base holds. Its peers' median is $90, so it sits 41% under them. | |
| Price raid | 0.82 | Johnnie Walker Black Ruby fell from $63 to $53 this week, 17% down. In its 13-week window that is a new low (earlier weeks: low $63, high $70). Its peers' median is $90, so it sits 41% under them. | |
| Similarity surprise | 0.4 | The engine's 4th nearest bottle to Johnnie Walker Black Ruby, a multi-regional blend, is Lawrenny Homestead 700mL, a Tasmania single malt. Tickets: $53 against $155. 10 of its 20 nearest differ from it in country or style. Its peers' median is $90, so it sits 41% under them. | |
| The whole shelf | 0.55 | On the Multi-Regional Blend shelf of 27 bottles Johnnie Walker Black Ruby is the coldest: $53 against a fair value of $66, 20% under. The shelf's median ticket is $79. Its peers' median is $90, so it sits 41% under them. | |
| Value pick | 0 | None of Johnnie Walker Black Ruby's ten nearest neighbours is $5 cheaper: at $53 it is the value end of its own neighbourhood. The nearest, Johnnie Walker Blue Label 700mL, is $230. Its peers' median is $90, so it sits 41% under them. |