Callington Mill Enigma Whisky 700mL. One outline per editorial type: what each would say about this bottle this week. Outlines are placeholders, not published pieces. This bottle also has its own page with its price history and its ten nearest.
| Editorial type | Salience | Picked | Outline |
|---|---|---|---|
| Article | 0.52 | An article on Callington Mill Enigma leads with its ticket of $100 against a peer median of $85, 19% above. In its 13-week window that is level with its high (earlier weeks: low $85, high $100). It is a Tasmania whisky at 40% ABV. | |
| Compare the pair | 0.52 | The engine's nearest neighbour to Callington Mill Enigma ($100) is Hellyers Road Roaring Forties Tasmanian ($80). Callington Mill Enigma is $20 dearer; the pair piece asks whether the extra is earned. The engine's indifference price for Hellyers Road Roaring Forties Tasmanian against it is $85; the ticket is $5 under. | |
| Divergence take | 0.29 | By attributes alone McConnell's Belfast Blended Irish is Callington Mill Enigma's 19th nearest bottle; once price is counted the engine puts it 129th. Tickets: $100 against $68. Its peers' median is $85, so it sits 19% above them. | |
| Hot 21 / Cold 21 | 0.72 | Callington Mill Enigma is on neither the Hot 21 nor the Cold 21 this week: $100 against a fair value of $70, 44% over, which ranks 60th hottest of 323 bottles. Its peers' median is $85, so it sits 19% above them. | |
| KB position | 0 | Callington Mill Enigma is the only Callington Mill bottle on the shelf, at $100, so the brand has no price band to hold a position on. It is a Tasmania whisky at 40% ABV. Its peers' median is $85, so it sits 19% above them. | |
| Price raid | 0.69 | Callington Mill Enigma rose from $89 to $100 this week, 12% up. In its 13-week window that is level with its high (earlier weeks: low $85, high $100). Its peers' median is $85, so it sits 19% above them. | |
| Similarity surprise | 0 | No surprise near Callington Mill Enigma at $100: none of its 20 nearest bottles is recorded as another country's or another style, and the nearest is Hellyers Road Roaring Forties Tasmanian at $80. It is a Tasmania whisky at 40% ABV. | |
| The whole shelf | 0.82 | On the Tasmania shelf of 15 bottles Callington Mill Enigma is 2nd hottest: $100 against a fair value of $70, 44% over. The shelf's median ticket is $155. Its peers' median is $85, so it sits 19% above them. | |
| Value pick | 0.59 | For Callington Mill Enigma at $100, the closest cheaper neighbour is Hellyers Road Roaring Forties Tasmanian at $80: $20 less, 20% of the ticket. The engine ranks it 1st of the ten nearest. 3 of the ten are cheaper by $5 or more. |