Basil Hayden's Kentucky Straight Bourbon Whiskey 700mL. One outline per editorial type: what each would say about this bottle this week. Outlines are placeholders, not published pieces. This bottle also has its own page with its price history and its ten nearest.
| Editorial type | Salience | Picked | Outline |
|---|---|---|---|
| Article | 0.56 | An article on Basil Hayden's leads with its ticket of $68 against a peer median of $70, 3% under. In its 13-week window that is inside its range (earlier weeks: low $67, high $80). It is a Kentucky bourbon at 40% ABV. | |
| Compare the pair | 0.31 | The engine's nearest neighbour to Basil Hayden's ($68) is Ezra Brooks Kentucky Straight Bourbon ($60). Basil Hayden's is $8 dearer; the pair piece asks whether the extra is earned. The engine's indifference price for Ezra Brooks Kentucky Straight Bourbon against it is $80; the ticket is $20 under. | |
| Divergence take | 0.77 | By attributes alone Wild Turkey 101 is Basil Hayden's' 14th nearest bottle; once price is counted the engine puts it 236th. Tickets: $68 against $78. Its peers' median is $70, so it sits 3% under them. | |
| Hot 21 / Cold 21 | 0.36 | Basil Hayden's is on neither the Hot 21 nor the Cold 21 this week: $68 against a fair value of $79, 13% under, which ranks 307th hottest of 323 bottles. Its peers' median is $70, so it sits 3% under them. | |
| KB position | 0 | Basil Hayden's is the only Basil Hayden's bottle on the shelf, at $68, so the brand has no price band to hold a position on. It is a Kentucky bourbon at 40% ABV. Its peers' median is $70, so it sits 3% under them. | |
| Price raid | 0.75 | Basil Hayden's fell from $80 to $68 this week, 15% down. In its 13-week window that is inside its range (earlier weeks: low $67, high $80). Its peers' median is $70, so it sits 3% under them. | |
| Similarity surprise | 0.74 | The engine's nearest bottle to Basil Hayden's, a Kentucky bourbon, is Johnnie Walker Red Label 1.125L, a multi-regional blend. Tickets: $68 against $79. 19 of its 20 nearest differ from it in country or style. Its peers' median is $70, so it sits 3% under them. | |
| The whole shelf | 0.39 | On the Kentucky shelf of 44 bottles Basil Hayden's is 2nd coldest: $68 against a fair value of $79, 13% under. The shelf's median ticket is $79. Its peers' median is $70, so it sits 3% under them. | |
| Value pick | 0.38 | For Basil Hayden's at $68, the closest cheaper neighbour is Ezra Brooks Kentucky Straight Bourbon at $60: $8 less, 12% of the ticket. The engine ranks it 1st of the ten nearest. 5 of the ten are cheaper by $5 or more. |